Pixalate Releases Q1 2025 EMEA Invalid Traffic (IVT) & Ad Fraud Benchmarks: United Kingdom Most At Risk to Ad Fraud on CTV (24%); Netherlands (39%) & Spain (30%) Most At Risk on Mobile Apps

According to Pixalate’s research into invalid traffic (IVT, including ad fraud) in programmatic advertising across key EMEA countries—the United Kingdom (UK), Ukraine, Germany, Spain, Israel, Netherlands and France— Ukraine had the lowest I
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